As strange as it may sound, advertising signs actually date
back to ancient times. There are ancient paintings on the walls of shops in
Pompeii. Later, there were signs that hung outside shops of blacksmiths,
shoemakers, and other tradesman.
But it
was right around the beginning of the 1800s that signs first appeared in the
United States, and at first were hand-painted or made from paper. However,
since most food products came in tin-plated containers, tin soon became a
popular means to advertise around 1875, as machine could trim and stamp sheets
of tin. As tin was a tough material, it could be used for signs, which were
painted, stenciled, and lithographed. It also could survive the weather.
Although
expensive to make, lithographed tin signs were used to sell all types of
products, such as gasoline, beer, tobacco, as well as food. If a sign used tin
lithograph, it created colorful imagery, such as a company’s logo which could
be stamped into the tin and stand out.
The
center for tin signs was, in all places, Coshocton, Ohio. It was there that in
1875 Jasper Freemont Meek founded the Tuscarora Advertising Company. He made
novelty advertisements on book bags, as well as horse blankets. Another
Coshocton resident, H.D. Beach, made advertising products such as yard sticks,
pencils, and shoe horns, at his Standard Advertising Company. In fact, the tin
signs that the Tuscarora and Standard Companies, produced are some of the most
sought after tin signs today. Finally, in 1901 they merged as the Meek and
Beach Company. Meek would soon leave, and started his own company, H.D. Beach
Company. Meek then renamed his company the American Art Works.
Tin
signs would hit their peak in the 1920’s, and were succeeded by porcelain
enamel signs. These porcelain signs came to the United States from Europe in
1890. The signs were less expensive to produce, and did not rust as easily.
World
War II put a halt to both tin signs, and by the time the war was over, plastic
and steel were now being used in most signs.
Tin
signs can still be seen, but they are more costly. Die-cut tin signs are sought
by collectors.
It is
important that if a person is looking to buy a tin sign, that he looks for any
evidence of rust, which greatly diminishes the tin’s value. As with many other
types of collectibles, if the condition seems too good, it probably is.
A tin
sign’s value will depend on its condition, as well as how used it is, and how
much rust it has. Vintage styling, as well as the distinctive subject matters,
have made tin signs very desirable to homeowners as well as collectors.
However,
it must be noted that some vintage tin signs can be quite expensive. A few
examples will suffice.
A circa
1905 handmade tin sign with wooden framework stamped “Beeman’s Pepsin Gum” sold
at auction for $14,500.
A very
rare Coca-Cola embossed tin sign from 1899 fetched $20,000 in a 2012 auction.
This tin sign is what is classified as a crossover, as it is desired by both
collectors of tin signs and also Coca-Cola items.
However,
in a 2013 auction, an extremely rare Campbell’s Soup tin sign sold for $45,000,
and in a 2011 auction, a 1900 Hilda Clark tin sign of Coca-Cola went for
$47,500. This Coca-Cola sign is one of the most desirable tin advertising signs
of all time. It rarely comes up for auction, and when it does, the price is
high.
Tin
signs have become a part of Americana, and very desirable among collectors.
However, if you are looking for the authentic tin signs, and not a reproduction,
make sure that you do your due diligence to ensure that you will not be
disappointed later. Vintage tin signs surely are collector pieces that add
charm to wherever they are placed.
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